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What is Purpleville
What is Purpleville
For one weekend each year, during Alzheimer’s and Dementia Awareness month in June, Greenville officially changes its name to Purpleville showing solidarity with those impacted by the disease while raising funds and awareness to end it. Purpleville is a community committed to making and saving #MooseheadMemories.
Why Purple?
Why Purple?
Purple is the awareness color for Alzheimer’s & Dementia
When is purpleville
When is purpleville
Purpleville is always the last weekend in June.
Where does the money go?
Where does the money go?
At least 95% of all donations that are received during Purpleville week support Pine Tree Hospice and Jackson Labs to further their work in caregiver and patient support and scientific research that strives to develop a treatment for Alzheimer's and ultimately a cure.
The other 5% helps to support the costs of organizing Purpleville including decorations we can use year-after-year and printing fundraising materials. The all-volunteer committee makes a concerted effort to spend as little money as possible from what we raise so the organizations we benefit receive as much money as possible.
Pine Tree Hospice supports people living with Alzheimer's, dementia, and other life limiting illnesses locally and the people that care for them.
The Jackson Lab Center for Alzheimer's and Dementia Research conducts crucial research needed to develop treatments and hopefully end the disease for good.
Pine Tree Hospice
Pine Tree Hospice
Pine Tree Hospice staff and volunteers provide non-medical care, support, and education, with respect and dignity, to people journeying through progressive life-limiting illnesses, caregiving, and bereavement, thereby enhancing and honoring quality of life. Hospice volunteers provide direct services such as companionship, respite care for caregivers, transportation to appointments, meal preparation, shopping, medication delivery, light housekeeping, and bereavement support. The funds we raise through Purpleville will support these services so that our efforts directly help our neighbors who are effected by Alzheimer’s and their caregivers get access to care and support that can make a tangible difference in their day-to-day struggles.
The Jackson Labs
The Jackson Labs
The JAX Center for Alzheimer’s and Dementia Research focuses on the origins, progression, and treatments of Alzheimer’s disease and related dementias.
Their work aims to develop a truly integrated approach to studying Alzheimer’s and Dementia. Their research labs work tirelessly to understand how environmental and genetic factors contribute to disease progression and conduct experiments that are focused on finding ways to treat the disease. The work they pursue could hold the key to finally developing treatments that can save memories and put an end to the experiences that are devastating the lives of the people in our community living with Alzheimer’s and Dementia, their caregivers, and their families.
Pine Tree Hospice is a non-medical Volunteer hospice that offers services locally, without charge, to individuals, caregivers, families, and people grieving. Unlike medical hospice, have few limits on eligibility and are able to develop programming to meet the local needs.
Meet the Mayor
Meet the Mayor
Katie Bridges is the Mayor of Purpleville and a lifelong member of the Greenville and Rockwood community. Her family has lived here for seven generations, and the people of this region shaped who she is and why she serves.
Katie’s connection to Alzheimer’s is personal. She watched her grandmother lose her memories and abilities, and she watched her mother carry the heavy work of caregiving. Years later, she became a mother herself and found herself watching a very different kind of change. She saw her daughter’s mind grow, learn, and light up. Holding both of those experiences at once is what drives Katie’s commitment to protecting memories and supporting families who are living with Alzheimer’s and dementia.
In 2019, Katie help to organize a group of local residents who imagined something bold. They proposed turning Greenville into Purpleville for one weekend each June to raise awareness, support caregivers, and invest in research. With full support from the Selectboard, Purpleville was born.
Since then, Purpleville has raised more than $77,000 for Pine Tree Hospice and the JAX Center for Alzheimer’s and Dementia Research. Under Katie and the committee's leadership, it has become a weekend filled with joy, connection, and community strength.
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