top of page

EST.  Purpleville 2019

In 2019 a group of local Greenville residents who had all been touched by Alzheimer's in some way imagined a world where everyone gets to keep the memories they make over a lifetime. 

They approached the Greenville Town Selectmen and proposed that once per year during Alzheimer's and Brain Awareness Month that the town officially change their name to "Purpleville" after the awareness color for Alzheimer's and dementia. With unanimous support Purpleville was born.                               

Where the Money Goes:


Purpleville Donations:

All donations that are received during Purpleville week support Pine Tree Hospice and Jackson Labs to further their work in caregiver and patient support and scientific research that strives to develop a treatment for Alzheimer's and ultimately a cure. 


Business sponsorships help establish, provide materials for the Purpleville committee to paint the town purple, support entertainment for the Townhall event, and support funding for two organizations that are on the front lines of battling Alzheimer’s disease in different ways. Most of all, your sponsorship gives hope to those living with Alzheimer’s in our community and the people that help care for them. 

Pine Tree Hospice

Jackson Labs

Pine Tree Hospice staff and volunteers provide non-medical care, support, and education, with respect and dignity, to people journeying through progressive life-limiting illnesses, caregiving, and bereavement, thereby enhancing and honoring quality of life. Hospice volunteers provide direct services such as companionship, respite care for caregivers, transportation to appointments, meal preparation, shopping, medication delivery, light housekeeping, and bereavement support. The funds we raise through Purpleville will support these services so that our efforts directly help our neighbors who are effected by Alzheimer’s and their caregivers get access to care and support that can make a tangible difference  in their day-to-day struggles.  

The JAX Center for Alzheimer’s and Dementia Research focuses on the origins, progression, and treatments of Alzheimer’s disease and related dementias. Their work aims to develop a truly integrated approach to studying Alzheimer’s and Dementia. Their research labs work tirelessly to understand how environmental and genetic factors contribute to disease progression and conduct experiments that are focused on finding ways to treat the disease. The work they pursue could hold the key to finally developing treatments that can save memories and put an end to the experiences that are devastating the lives of the people in our community living with Alzheimer’s and Dementia, their caregivers, and their families.

bottom of page